🚀 Viral content calendar: April 4–17

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🗓️ IN CASE YOU MISSED IT

Ongoing events

What’s already happening.

Coming up

10 things likely to trend in the next 2 weeks.

For the full 2-week outlook and 50+ events, head to our calendar.

📈 TRENDING NOW

What’s already making headlines.

🎥 A Minecraft Movie (April 4) 🔥🔥

‘Rollicking if exhausting fun’ — The Guardian

• After years of delays, A Minecraft Movie finally lands Friday

• Jack Black (who stars) is hosting SNL the next night

• #minecraftmovie started trending last week on TikTok

• With 200M+ monthly players of the game fan hype is already spilling over

📺 The White Lotus S3 Finale (April 6) 🔥🔥🔥

‘Jennifer Coolidge Wants “Something Terrible” to Happen to Greg’ — Cosmopolitan 

• The finale follows a record-breaking 4.8M viewers on last week’s penultimate episode

• Parker Posey’s drawl is all over TikTok

• The catamaran that took our favorite guests (Chelsea) to the Full Moon Party saw a 37,000% spike in listing views

🏀 (Men’s) March Madness Championship Game (April 8) 🔥🔥🔥

‘All four No. 1 seeds have a title shot’ — The Athletic

• The NCAA Men’s Championship caps a historic March Madness featuring an all–No. 1 seed Final Four — the first since 2008

• Despite no Cinderella stories, viewership is booming with ratings hitting a 32-year high 

• In the past month, ‘March Madness’ was Google’s most searched phrase in the world

📺 The Last Of Us S2 Premiere (April 13) 🔥🔥🔥

‘‘This Is Our ‘Empire Strikes Back’ Season’ — The Hollywood Reporter

• The Season 2 trailer just became HBO’s most-watched ever, racking up 158 million views in just three days

• Pedro Pascal says filming Season 2 left him emotionally drained 

• Bella Ramsey recently shared her autism diagnosis, calling it “freeing”

• The remaster of the iconic game hit PC just yesterday 

🚀 Blue Origin's New Shepard NS-31 mission (April 14) 🔥🔥

‘Blue Origin’s All-Female Flight Crew Isn’t Afraid to Take Up Space’ — Elle 

• ​Pop star Katy Perry, journalist Gayle King, and pilot Lauren Sánchez (Jeff Bezos’ partner) will be going to space on this all-female crew mission

• This marks the first all-female spaceflight since 1963

• Blue Origin — Jeff Bezos’s answer to SpaceX — is the tech-founder-backed company behind the mission

See more of what’s coming up and why it matters in our calendar.

🗓️ SYNC TO YOUR CALENDAR

• Google Calendar: Add Week 1 and Week 2  

• Apple Calendar: Add Week 1 and Week 2 

🔥 SOCIAL MEDIA TRENDS

A snap of what’s taking over TikTok.

The cookie challenge

@halle.jameson

love treating him like a toddler

WHAT: This trend started with parents placing two cookies in front of their child and none in front of themselves, testing whether the child would choose to share.

WHY: TikTokers are now flipping the script and trying the same test on adults, usually a parent. The results are unexpectedly funny and racking up millions of views this week.

Quick hits:

• Easy trend: Use Adele’s “Hometown Glory” and caption your video: “Probably needed a hug, instead I did [insert activity].” Works with anything — running, impulse shopping, booking flights.

• Viral filter: The Milton Rat Dancing AR filter has racked up over 1.5M uses — even the Brooklyn Nets jumped on it, pulling 12M views. Just drop it over any background with a simple caption and you’re good.

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